Anusaya Fresh

Watch it grow

The seed

One seed, and the season it will feed.

From root to fruit.
Anusaya Group · Navi Mumbai · since 1958

Exotic fruit,
imported and grown.

Four generations trading from the APMC market in Navi Mumbai, with buying desks in thirteen countries and our own cold chain from the packhouse to the kitchen door.

  • 1958Four generations, one family
  • 13Own buying entities in thirteen countries
  • 5,200MTOwn cold store, Navi Mumbai
  • 9,750tFresh produce imported by sea in a single year
  1. 1958 — The Bombay fruit trade
    The Bombay fruit trade
  2. 2009 — APMC Fruit Market, Vashi
    APMC Fruit Market, Vashi
  3. 2011 — Thailand
    Thailand
  4. 2014 — USA
    USA
  5. 2019 — Canada
    Canada
  6. 2025 — Queensland
    Queensland
Trusted by
MarriottMarriott
HyattHyatt
Taj HotelsTaj Hotels
HiltonHilton
ZomatoZomato
BigBasketBigBasket
AmazonAmazon
DMartDMart
Availability

What we can land, month by month

That is the reason a group this shape exists. Pick a month to see what we can land. Exact windows shift with the crop — ask the desk before you build a promotion around one.

Nov6 of 12 lines available
  • Blueberry
    BlueberryPeru, Chile, IndiaJan – Mar, Jul – Dec — Frozen or controlled atmosphere
  • Kiwi
    KiwiNew Zealand, ItalyJan, May – Dec — Ocean reefer lane
  • Table grape
    Table grapeIndia, ChileJan – Apr, Nov – Dec — Ocean reefer lane
  • Stone fruit
    Stone fruitAustralia, SpainMay – Aug, Nov – Dec — Air freight lane
  • IQF berries
    IQF berriesSerbia, ChileJan – Dec — Frozen or controlled atmosphere
  • Gourmet cheese
    Gourmet cheeseEuropeJan – Dec — Air freight lane
Air freight laneOcean reefer laneFrozen or controlled atmosphereWindows are indicative and subject to crop, quota and clearance.

Enquire about a line

The range

Six books, one cold chain

Every line here came through our own cold stores. Filter by book; each tile shows origin and supply window.

See the full range · 91 lines
Hass avocadoAustralia & PeruApr – Oct
BlueberryPeru, Chile & IndiaJul – Mar
CherryChile & TurkeyDec – Feb · May – Jul
Alphonso mangoRatnagiri, IndiaMar – Jun
Dutch strawberryNetherlands
RaspberryNetherlands & India
Passion fruitVietnam & Colombia
LitchiIndia & Vietnam
LonganThailand & Vietnam
Kiwi berryNew ZealandMay – Jan
Black figTurkey & India
Finger grapeUnited States
ApricotTurkey & Spain
Donut peachSpain
Cubed pineappleAnusaya packhouse, Navi Mumbai
IQF mixed berriesSerbia & ChileAll year

See the full range91 lines · Fresh fruit, Prepared & ready, Frozen & IQF, Gourmet, Juice & vegetables

The cold chain

Eight gates between a tree and a table

A container of cherries leaving Chile and a pallet of Alphonso leaving Ratnagiri pass through the same eight gates. Miss the temperature at any one of them and the fruit arrives worth nothing. Follow the crate.

Santiago, Chile→Mumbai, IndiaOcean reefer, 40ft FCL26–30 days door to door
STAGE 1 OF 8

Harvest at origin

Fruit is picked to a maturity spec we set before the season — brix, firmness and colour, not just size. Our buying entity in the growing country is on the orchard, so the pick is against our order, not a broker’s guess.

Who handles it
Grower + our origin desk
Pulp / holding temperature
28°C ambient
Typical elapsed time
Day 0
Trade lanes we runFreight
  • MelbourneMumbai
    Avocado, stone fruitAir + Ocean
  • SantiagoMumbai
    Cherry, table grapeOcean
  • BangkokDubai
    Mangosteen, rambutanAir
  • MumbaiLondon
    Alphonso mangoAir
  • AucklandMumbai
    Royal Gala apple, kiwiOcean
  • BelgradeMumbai
    IQF berriesReefer
Who we supply

Three channels, one inbound book

The same inbound stock is sold three different ways in India, which is what keeps a perishable book from sitting. The names under each channel buy from it today.

Five-star properties, hospitality groups, private chefs and home bakers work on menus that are set weeks ahead and stock that arrives every morning. We hold the buffer so they don't have to, and agree substitutions before the season turns rather than on the morning it fails.

  • Daily and weekly standing programmes
  • Agreed substitution list per line item
  • Grade and size specification held per account
  • Refrigerated delivery on a booked slot

Clients in this channel

Grand HyattGrand Hyatt
HyattHyatt
JW MarriottJW Marriott
MarriottMarriott
Courtyard by MarriottCourtyard by Marriott
The OberoiThe Oberoi
Four SeasonsFour Seasons
HiltonHilton
Accor HotelsAccor Hotels
Taj HotelsTaj Hotels
Vivanta by TajVivanta by Taj
ITC HotelsITC Hotels
The LeelaThe Leela
TridentTrident
Radisson BluRadisson Blu
ZuriZuri
SaharaSahara
Aamby Valley CityAamby Valley City
HakkasanHakkasan
YauatchaYauatcha
PAULPAUL
Nara ThaiNara Thai
Chili'sChili's
McDonald'sMcDonald's
Why buyers stay

Five things we are measured on

1958

Four generations, one family

A proprietorship in the Bombay fruit trade since 1958, from a family trading there since around 1950; never changed hands.

13

Own buying entities in thirteen countries

Each subsidiary buys in its own market — no layer of agents, and someone on the ground when a container is held.

5,200 MT

Own cold store, Navi Mumbai

Ripening chambers and bonded warehousing where the trade needs it.

7

Seven distribution centres across India

More than fifty refrigerated vehicles, six metros within 24 hours, on booked delivery slots.

HACCP

Certified commissary; FSSAI-licensed

Re-inspected against the spec that was sold.

Technology base

Four systems behind every consignment

Perishables do not forgive a manual handover. The warehouse, the fleet, the customer and the people who run each shift work from the same records, so a lot can be traced from the purchase order to the delivery slot.

WMS, TMS, tracking and HRMS
WMS

Warehouse management system

Every pallet that enters the cold store is received against its purchase order, given a lot and an expiry, and put away by temperature zone — with visibility down to the bin.

  • Lot, batch and expiry on every SKU
  • First-expiry-first-out picking
  • Cold-room temperature logs against each lot
Feeds the availability calendar and the order desk
TMS

Transport management system

Orders are built into reefer loads by route and delivery slot, so a kitchen gets its booked window and a truck never runs half-cold and half-empty. Integrated with the ERP.

  • Route and load planning for the reefer fleet
  • Booked delivery slots per account
  • Proof of delivery captured at the door
Runs the six-metro fleet
Tracking

Shipment and temperature tracking

From the origin packhouse to the customer’s dock, each consignment reports where it is and how cold it is. A breach raises an alert before the fruit is lost, with the lot identified.

  • Container and truck location in transit
  • Temperature loggers read at every handover
  • Lot codes traceable back to the block
Visible to the account manager and, on request, the buyer
HRMS

Human resource management system

Shifts, attendance, training records and food-safety certifications for every person who touches the product, across every zone.

  • Rostering across warehouses and zones
  • Food-safety and hygiene training records
  • Attendance and payroll from one record
Staffs every cold-room and delivery shift
Drag or use the arrows

One order through the four systems

Buying network

Buying entities in thirteen countries, each in its own market

Each subsidiary buys in its own market. No layer of agents between the grower and the buyer, and someone on the ground when a container is held. The hover on any region lights up its cities on the map.

HubGroup entity or deskSourcing regionInbound lane to Mumbai
  • IndiaAnusaya Fresh India Pvt. Ltd. — APMC Fruit Market, Navi Mumbai. Imports re-exported to the Middle East and South Asia; procurement through contract farming and wholesalers
  • IndiaAnusaya Agri Nutrition Pvt. Ltd.
  • ThailandAnusaya Fresh Thai Co. Ltd. — exports exotic fruit, vegetables and flowers; imports from India and the US for Thai supermarkets; large-scale contract farming for exotic flowers
  • VietnamAnusaya Fresh Vietnam Co. Ltd.
  • United Arab EmiratesAnusaya Fresh UAE — Al Aweer Central Market, Dubai. Trading hub for the Middle East; imports from India and the US for onward export
  • QatarDoha desk
  • United KingdomAnusaya Fresh United Kingdom Ltd. — London and Cardiff
  • SerbiaAnusaya Fresh South East Europe d.o.o.
  • NetherlandsSourcing desk
  • United StatesAnusaya Fresh USA LLC — Wholesale Produce Market, Los Angeles. Exports frozen fruit; procures conventional and organic produce from US vendors. Contract farms in Mississippi.
  • CanadaAnusaya Fresh Canada Ltd.
  • ChileAnusaya Fresh Chile SpA
  • PeruAnusaya Fresh Peru S.A.C.
  • AustraliaAnusaya Fresh Australia Pty Ltd — since 2021
  • New ZealandAnusaya Fresh New Zealand Ltd.
  • South AfricaAnusaya Fresh South Africa Pty Ltd
Offices

A corporate floor and a trading floor

Vashi is unusual in that both sit within a few minutes of each other — the Grade A office, and the wholesale market the family has traded in for four generations.

CORPORATE OFFICE

Akshar Business Park

Akshar Business Park, Sector 25, Vashi
Navi Mumbai, Maharashtra 400703
Open in Maps
TRADING FLOOR

APMC Fruit Market

B-2/2, Central Facility Building
APMC Fruit Market, Sector 19, Turbhe
Navi Mumbai 400705 · 022 4213 8888
Open in Maps
India operations

Vashi to Kolkata, seven distribution centres

Head officeAPMC Vashi, Navi Mumbai
Centralised warehouse and distribution centreTurbhe Niryat, Navi Mumbai
Wholesale shopsVashi and Dadar, Mumbai
DelhiWholesale shops at Azadpur and Rangpuri mandis
BengaluruWholesale, Safal Market
HyderabadWholesale
KolkataWholesale
ChennaiWholesale
Contract farm under agronomy supervision
For growers and exporters

Send us your programme, your grade standard and your season

Growers, packhouses and exporters looking for an importer into India, the Gulf or Europe. Send us your programme, your grade standard and your season.

  • What the desks take — fresh fruit, frozen, gourmet and cheese, juice, vegetables, flowers
  • Markets imported into — India, the Gulf, the United Kingdom
  • What to send — programme, grade standard, season, certifications
Registrations and identifiers
USDA PACAUSDA PACAUNITED STATES

Perishable Agricultural Commodities Act licence, issued by the USDA to Anusaya Fresh United States LLC, City of Industry, California.

Licence no. 20211094Check on the USDA registry (opens in a new tab)
Blue Book ServicesBlue Book ServicesUNITED STATES

Listed in Blue Book Services, the produce industry’s credit and marketing directory, as Anusaya Fresh United States LLC.

BB # 376340Blue Book listing (opens in a new tab)
Dun & BradstreetDun & BradstreetGLOBAL

D-U-N-S® number — the Dun & Bradstreet identifier that banks, customs and buyers use to verify a business.

About D-U-N-S numbers (opens in a new tab)
US FDAUS FDAUNITED STATES

FDA Food Facility Registration for produce and packaged food shipped into the United States.

About FDA registration (opens in a new tab)
Associates and brands

Who we buy from

  • Fresh7
  • Frozen4
  • Meat and cold cuts1
  • Cheese and vegan cheese3
AvanzaFreshAvanzaNEW ZEALANDExclusive avocado partnership since 2014.
Mission ProduceFreshMission ProduceUSA / PERUAvocados.
CamposolFreshCamposolPERUBlueberries, avocados and grapes.
ProChileFreshProChileCHILEChilean fresh produce programmes.
FruitsyFreshFruitsyFRESHFresh fruit.
Be Fresh ProduceFreshBe Fresh ProduceFRESHFresh produce.
SanLucarFreshSanLucarVALENCIA, SPAINBlueberries into India since 2025, working across 35+ countries.
SaludFrozenSaludMEXICOFrozen avocado and avocado patties.
FruitlifeFrozenFruitlifeFROZENIQF fruit.
Just BerryFrozenJust BerryFROZENFrozen berries.
JD Farms USFrozenJD Farms USUSABlueberries.
ElPozoMeat and cold cutsElPozoSPAINSerrano ham, chorizo and cured meats.
AuricchioCheese and vegan cheeseAuricchioITALYProvolone and Italian cheese since 1877.
WillicroftCheese and vegan cheeseWillicroftNETHERLANDSPlant-based cheese.
Follow Your HeartCheese and vegan cheeseFollow Your HeartUSAVegan cheese and dressings.
Airline and shipping partners
MaerskMaersk
APLAPL
OOCLOOCL
MOLMOL
EmiratesEmirates
Air IndiaAir India
LufthansaLufthansa
Thai AirwaysThai Airways
Memberships and associations
USDAUSDAUNITED STATESUSDA-approved handling and quality control systems.
U.S. Highbush Blueberry CouncilU.S. Highbush Blueberry CouncilUNITED STATESStrategic partner since 2014; among the first to import US and Canadian blueberries into India.
New Zealand AvocadoNew Zealand AvocadoNEW ZEALANDIndustry body for the New Zealand avocado trade.
United FreshUnited FreshNEW ZEALANDFresh produce industry association.
ProChileProChileCHILEChilean export promotion bureau.

The group

One supply chain, four businesses

Each arm was built because the one before it needed it. The trading desk needed growers, so we went to the farm, and then to land of our own. The kitchens we supply wanted more than fruit, so we built a gourmet book.

TRADE

Anusaya Fresh

Anusaya Fresh India Pvt. Ltd. and thirteen overseas entities

The founding business. Import, export and domestic supply of fresh fruit, frozen foods, vegetables and flowers, with buying desks in the markets we source from.

  • Exotic and imported fruit
  • Frozen, IQF and gourmet
  • HORECA, modern retail and wholesale
ImportExportWholesaleHORECA supplyRetail supply
GOURMET

Anusaya Global Gourmet

Anusaya Global Gourmet India Pvt. Ltd.

The gourmet book. Cheese, cured meats and plant-based ranges imported for hotels, fine retail and specialist distributors — the lines a kitchen asks for by brand rather than by commodity.

  • Cheese and vegan cheese
  • Meat and cold cuts
  • Hotels, fine retail and distributors
CheeseCold cutsPlant-basedImport
AGRI

Anusaya Agri Nutrition

Anusaya Agri Nutrition Pvt. Ltd.

The root end of the chain. Contract farming, agronomy support and crop programmes built so the trading desk can commit volume before a season starts rather than bid for it after.

  • Contract farming and grower development
  • In-house agronomy and crop supervision
  • Grade standards and post-harvest handling
Contract farmingAgronomyPackhouse
FARMS

Anusaya Farm Produce

Anusaya Farm Produce Pvt. Ltd.

The group's own land. Farms held and run by the group rather than contracted, so part of the book is grown to our own plan instead of bought against whatever the season offers.

  • Farmland owned by the group
  • Production under our own management
  • Volume planned against the trading book
Own farmsProduction

The house

A market family that kept the name of its grandmother

The business began as a single proprietorship in the Bombay fruit trade in 1958, changed its name twice, and has never changed hands. Sixteen milestones, four generations.

1950s1958Founded

Started as a proprietorship, M/s. Anusaya Ramchandra Shinde, in the Bombay fruit trade.

1970s1973VRS Fruits

Second generation rebrands the firm and moves into organised wholesale.

1990s1999First imports

Among the first organisations to import fruit into the Indian market.

2000s2009Anusaya Fresh India Pvt. Ltd.

Incorporated at the APMC Fruit Market, Vashi.

2010s2011Thailand

Anusaya Fresh Thailand Co. established.

2013Gulf

Anusaya Fresh Fruits and Vegetables LLC set up in the GCC.

2014USA + Avanza

Anusaya Fresh USA LLC, and an exclusive partnership with Avanza for avocados.

2014Blueberries

Strategic partnership with the U.S. Highbush Blueberry Council; among the first to import blueberries from the USA and Canada.

2018Vietnam

Anusaya Fresh Vietnam Ltd. set up.

20192,375 t exported

Fresh fruit and vegetables exported in the year.

20199,750 t by sea

Fresh produce imported via the sea route, and 1,200 t by air.

2019Canada

Anusaya Fresh Canada LLC established in British Columbia.

2020s2020United Kingdom

Anusaya Fresh United Kingdom Ltd. set up.

2021New Zealand

Anusaya Fresh New Zealand Ltd. set up in Auckland.

2025Queensland

Recognised by the Government of Queensland for the Australian avocado trade; SanLucar blueberry partnership.

Drag or use the arrows
Cultivated within a family enterprise, I have imbibed the values of respect, ethical conduct and loyalty in conducting business. I named the company after my grandmother.Dinesh Shinde, Chief Executive

The group is run today by its fourth generation. Its pattern is consistent: find a fruit Indian buyers do not yet know, prove the lane, hold the quality, and let the category grow behind it.

  • Leading trader and producer in imported and domestic produce
  • Marquee clients across all major cities of India
  • Experienced management supported by 400+ dedicated associates
  • Competent worldwide network for procurement
  • Robust logistics and bonded warehousing solutions
  • Business extending across India and overseas markets
  • Financial capability to undertake large client engagements

In May 2025 the company tied up with SanLucar of Valencia — a distributor working across more than thirty-five countries — and with Mr Iceman, to bring blueberries within reach of households well beyond the metros.

Dinesh Shinde receiving the Queensland Government’s recognition, September 2025
Dinesh Shinde receiving the Queensland Government’s recognition, September 2025

Queensland, September 2025Recognised by the Government of Queensland for building the Australian avocado trade into India — more than 300 tonnes landed by air and sea, into a market that barely existed a decade earlier.

The journey

From a retail counter in Bombay to nine countries, one company at a time

How each entity came about, in the order it was opened — the group’s own account as of May 2024.

US$50Mannual revenue
400+professionals across sales, procurement, logistics, warehousing, accounts and QC
7distribution centres across India
50+refrigerated vehicles
60+countries imported from
300+products in the book
1998
Bombaythe family trade

At sixteen, Dinesh Shinde starts work at the retail counter of his grandmother, Anusaya Ramchandra Shinde, in a family that has traded produce in the city since the 1950s. In the early 2000s he joins his uncle, Vilas Shinde, supplying luxury hotels and running wholesale and retail distribution.

2009
IndiaAnusaya Fresh India Pvt. Ltd.

Founded at twenty-seven, on eleven years in the trade. Exotic fruit imported from Thailand, Australia, the USA and the Netherlands for small retail chains, independent shops, hotels and fine restaurants — the book that Marriott, Starbucks and McDonald’s buy from today.

7 distribution centres50+ refrigerated vehicles300+ products60+ origin countries
2011
ThailandAnusaya Fresh Thai Co. Ltd., Pathum Thani

Buys direct from farms, packs in-house and exports to India and the Middle East. Also the sourcing point for Thai fruit into Europe and the USA, and the import side of the frozen-berry trade.

35-person packhouse≈US$5M exports a year
2014
United Arab EmiratesAnusaya Fresh Fruits and Vegetables LLC, Dubai

Began with Indian and Thai fruit for the wholesalers of Al Aweer market; became a registered vendor to Carrefour UAE and built a distribution centre, office and logistics base in Ras Al Khor, beside the central market. Now the consolidation hub for the Middle East.

Carrefour UAE vendorRas Al Khor distribution centre
2020
United StatesAnusaya Fresh United States LLC, City of Industry, California

From a stall in the Los Angeles produce market to a cold store and distribution facility built through the pandemic. Washington apples, California blueberries and stone fruit, and onions, mangoes, berries and citrus from growers in Mexico, for wholesalers, retail, food service and hotels in Los Angeles — plus the group’s own blueberry farms in Mississippi.

7 associates25–30 clients in Los Angeles40,000–80,000 lb a week to VancouverOwned blueberry farms, Mississippi
2021
CanadaAnusaya Fresh Canada Ltd., Vancouver

Fresh and frozen blueberries to India and the USA. A Vancouver distribution centre opened in March 2024, supplying retail, food service, hotels and restaurants six days a week, around the clock, from the USA, South America, Thailand and India.

Team of 151 million lb a month capacity150+ productsNext: Toronto, Edmonton, Calgary, Winnipeg, Montreal
2022
South AfricaAnusaya South Africa Pty Ltd.

Citrus, apples, pears, cherries, blueberries and avocados to India and the Gulf, in a season that runs when the northern hemisphere’s has ended. Quality, logistics and finance under contract with trusted third parties while the team is small.

15 containers in 2023120 targeted for 2024
2022
ChileAnusaya Fresh Chile SpA

Apple, blueberry, cherry and kiwifruit growers and packhouses. The Chilean office is the operating hub for both South American entities, with a procurement team on the ground and third-party inspection of every export.

More than a container in year one
2023
PeruAnusaya Fresh Peru SAC

Blueberries, avocados and asparagus for the Gulf and Asian markets, run from the Chilean hub.

2024
Serbia and the United Kingdomthe specialist hubs

Serbia is the export hub for frozen berries to India and Vietnam; London consolidates cheese, gourmet and packaged foods for India and Dubai; New Zealand sources avocados for Asian markets.

Frozen berries: SerbiaCheese and gourmet: LondonAvocados: New Zealand
Next on the roadmapEgyptTurkeyTanzaniaMexico— offices for sourcing, quality control and finance, buying oranges, apples, avocados and vegetables direct from farms.

Egypt, Turkey, Tanzania and Mexico — offices targeted for 2025

Source: “Anusaya Fresh’s journey”, May 2024, and the group presentation.
People

The fourth generation, and the team around it

A family business that has been run by the same family for seventy-five years, and is still run by the people whose name is on the door.

Dinesh Shinde, Chief Executive Officer
Dinesh Vasant ShindeChief Executive Officer & Director

Dinesh Shinde runs Anusaya Fresh as the fourth generation of a family that has traded produce in the Bombay markets since around 1950. He named the company after his grandmother, Anusaya, and has spent the last decade turning a domestic wholesale business into a group with buying entities in thirteen countries.

He describes the company's approach in terms of ethics, loyalty and long relationships rather than volume — and the record supports it: growers, packhouses and retail buyers who have dealt with the family across two generations. Under his leadership the group has pioneered categories that barely existed in India, opened overseas subsidiaries that buy in their own markets instead of through agents, and built the logistics and agri arms that now sit either side of the trading desk.

2025Recognised by the Government of Queensland for building the Australia–India avocado trade
300 t+Australian avocados landed by air and ocean into a market that barely existed
13Overseas entities opened under his leadership
2025Partnership signed with SanLucar of Valencia and Mr Iceman
Dinesh Vasant ShindeChief Executive Officer & Director
Balabai Vasant ShindeDirector
Registered officeB-2/2 Central Facility Building, APMC Fruit Market, Turbhe, Navi Mumbai
CINU01403MH2009PTC193954
The executive team
Anusaya Fresh India Pvt. Ltd.
Ajit Bisoi, Chief Business Officer19+ years of expertise
Ajit BisoiChief Business Officer
Sunit Kumar Gupta, Chief Operating Officer
Sunit Kumar GuptaChief Operating Officer
Veeru Sinha, Chief Financial Officer
Veeru SinhaChief Financial Officer
Dev Vani, Commercial Product Manager15+ years of expertise
Dev VaniCommercial Product Manager
Amitabha Mohapatra, Chief Technology Officer20+ years of expertise
Amitabha MohapatraChief Technology Officer
Mritunjay Rai, Chief HR Officer18+ years of expertise
Mritunjay RaiChief HR Officer
Anusaya Agri Nutrition · Anusaya Farm Produce
Shivaraj Patil, Chief Business Officer
Shivaraj PatilChief Business Officer

Talk to a desk

Tell us the product, the volume and the city

We come back with availability, origin and a landed price. Two doors, depending on which side you are on.

A desk replies within one working day.